U.S. Cellular Case Study

28 Feb, 2019 / by Lauren Trice



US Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovation designed to elevate the customer experience. The Chicago-based carrier offers coverage where the other carriers don’t and a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve efficiency of government operations. U.S. Cellular has the Highest Wireless Network Quality Performance in the North Central Region, according to a J.D. Power, and 99 percent of customers have access to 4G LTE speeds.


The business model at U.S. Cellular starts with leadership excellence. Leaders ensure that associates have the best training and knowledge so they can act freely to make informed decisions on behalf of the customers. So, it only made sense to equip our leaders with the best training and knowledge as well. We offer Leadership Programs to our mid-level leaders in which we use the Extended DISC® model.We’re hoping to gain approval to also use the tool with our front-line leaders as well.


As we designed our Leadership Program, we chose Extended DISC® as the tool to help us identify, appreciate, and understand the similarities and differences each person has. We teach our leaders how to apply the Extended DISC® knowledge to help solve communication barriers and interpersonal conflicts. We teach them how to identify styles and how to modify styles to improve communications and interactions.


We recently launched our Leadership Program and The Extended DISC® tool has been well received. There is a lot of excitement and positive feedback about the tool. It provides insight into modifying behaviors and the energy it might take. We all have the ability; the report measures the energy it will take.

To see the complete case study, please download it at the link below.
Download U.S. Cellular Case Study

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Topics: DISC, Case Studies

Lauren Trice

Written by Lauren Trice